Arbor Day Foundation Brand Evolution Emphasizes a Belief That a Better World Is Possible Through Trees

That's why for the last five decades, the Arbor Day Foundation has fostered relationships with nearly a million members and donors, local nonprofit planting organizations, civic leaders, and Fortune 500 corporations — all in the name of our mission to inspire people to plant, nurture, and celebrate trees. These connections with changemakers all over the world have empowered us to plant half a billion trees in more than 60 countries across six continents. 

But our changing world needs us to do even more to help combat some of today’s most complex challenges, like our changing climate, human health, and community connectedness.  

To make a difference alone can feel insurmountable. When we work to plant trees together, we are bold enough to believe that we can change the trajectory of how trees can make our future better.  

That’s why it’s paramount for our partners and supporters to see one another and know we are all working together under a global canopy, connected by the Arbor Day Foundation. This is a collective that chooses to push beyond casual caring to intentional action, stretching to do more, give more, and be more. 

For example, in a single community, multiple local tree planting organizations may collaborate with the Arbor Day Foundation to plant or distribute trees in neighborhoods of need. Urban forestry leaders may be meeting standards to be recognized as a Tree City USA—an Arbor Day Foundation program for decades. A local utility company may partner with the Foundation to distribute free trees to its homeowner customers in an effort to help them save on home energy consumption. Hundreds, if not thousands, of other residents may be planting their own 10 free trees received as a perk of our Arbor Day Foundation membership program. What’s more, healthcare systems, universities, and local schools — all in that same community — may also be planting and nurturing trees as a recognized Tree Campus of the Arbor Day Foundation.  Even in the private sector, mainstay corporations with deep local roots and young companies just beginning to grow are collaborating with the Foundation to effect positive change through trees.  

These partners and supporters are all connected by the Arbor Day Foundation — and by a belief that trees offer the world profound layers of good. 

And as the organization in the center of these changemakers, the Arbor Day Foundation plays an important role in making that happen. This is the time to meet that challenge. 

So, to create clearer connectivity between all the people and ways we work to plant trees in communities and forests around the world, the Arbor Day Foundation’s family of programs adapted to feature the iconic tool that connects us to a better future: a tree. Through these changes, we seek to highlight both the breadth and depth of our network and how everyone in it is working in unison to shape a better future. 

Now, our partners should more readily recognize one another and recognize the incredible breadth of this unique network they share. We believe this will help them understand that the good they're doing in their own corners of the world is contributing to a global canopy — and a global movement — through the Arbor Day Foundation. 

There is strength in numbers, and there has never been a more important time for a network like ours to be operating at its highest level. Expert research says we need more trees right now to clean our air, combat extreme heat, make our cities more resilient from storms gathering strength, connect our neighborhoods, and even improve our mental and physical health. The Arbor Day Foundation knows where trees can do the most good, and our network gives us the ability to get them there. 

But to plant at the speed of a changing world, we need to continue to grow this network and activate more passionate organizers and tireless tree planters around the world. 

Every single tree matters. And you hold the power to help. We need everyone to be a tree planter. 

Help us by connecting your support, your ideas, your networks, your energy, and your shovels – whatever you can do – to the Arbor Day Foundation. 

It's time to put hope in motion. To be bold enough to believe in better days ahead. 

At the Arbor Day Foundation, we hear a better future calling. And it starts today.