Selling Others on Tree Programs

Why is it that in every part of the country there are some communities with beautiful, healthy urban forests and outstanding programs of tree planting and maintenance, while just down the road there will be a nearly identical community with no systematic, continuous tree program and trees that are neglected and possibly even a liability? 

Since the inception of Tree City USA in 1976, program managers have had the opportunity to observe this phenomenon. Here are three of their conclusions: 

1. There is usually no difference in the people living in the two kinds of communities; that is, people universally like trees and the benefits they bring. 

2. Communities with the most active tree programs have a better understanding of what it takes to gain public support among residents, municipal officials, and local businesses. 

3. There is usually at least one citizen “spark plug’’ or tree champion in the more successful communities. These individuals provide leadership and are particularly savvy about public relations. 

The art and science of public relations can be learned and practiced by anyone. In fact, it should be at the very core of tree board activities. This bulletin highlights nine steps that can be used to better understand public relations and to convince others of the need for tree programs. By following these steps, it is possible to enjoy more favorable public opinion, gain support for your programs, and broaden your volunteer base to strengthen your tree board and carry out its activities. 

The ability to communicate and win support for tree programs is as important as the technical knowledge behind arboricultural practices.